Fox Corporation has officially entered the competitive streaming landscape with the launch of Fox One, an all-encompassing app designed for viewers who have moved away from traditional cable. The app went live on Thursday and is accessible on various platforms, including web, mobile, and connected TV devices. For a monthly fee of $19.99, subscribers can access a wide array of content, including Fox News, sports, and entertainment programs. The service also offers a seven-day free trial and an annual subscription priced at $199.99, presenting itself as a premium substitute for conventional cable packages that have seen significant subscriber losses in recent years.
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Comprehensive Availability Across Major Platforms
Fox One is compatible with a multitude of devices, such as Apple iOS, Android, Roku, Amazon Fire TV, Apple TV, Google TV, Xbox, as well as smart TVs from brands like Samsung, LG, and Vizio. The rollout of this platform comes on the heels of a record-breaking Super Bowl broadcast on Tubi, which achieved 15.5 million peak concurrent viewers and a total of 24 million unique viewers earlier this year. The service aims to attract both cord-cutters—those who have canceled cable subscriptions—and “cord-nevers,” individuals who have never subscribed to cable at all. With a focus on a “live-first experience,” Fox One integrates advanced artificial intelligence features for tailored content recommendations and improved search functionality, developed through collaborations with Perplexity and Sierra AI.
Fox News Channel to Stream Live 24/7
In a significant milestone, Fox News Channel, the leading cable news outlet for over two decades, will provide live streaming 24/7 through Fox One, marking its first availability on a dedicated streaming service. The news division boasts impressive digital metrics, with 1.5 billion views on YouTube and 3.7 billion social media video views in the last fiscal quarter. The sports content available on the platform encompasses major leagues and events, including the NFL, MLB, college football and basketball, UFL, NASCAR, IndyCar, and FIFA World Cup coverage, sourced from Fox Sports, FS1, FS2, and the Big Ten Network. Additionally, viewers can enjoy popular entertainment series like “The Floor,” “Hell’s Kitchen,” “Murder in a Small Town,” and the entire Animation Domination lineup featuring shows like “The Simpsons” and “Bob’s Burgers.”
Local News and Additional Offerings
Fox Television Stations enhance the platform’s offerings as the leading local news source, generating over 1,350 hours of local news weekly and showcasing more than 600 local sporting events, including key NFL, MLB, and NBA games. The service aims to capture the cord-cutter market with its seven-day free trial and annual subscription option of $199.99. It features unlimited DVR storage, personalized highlight compilations, and a vertical video format for trending clips currently in beta testing.
Strategic Partnership with ESPN
Starting October 2, Fox One will also bundle with ESPN’s new direct-to-consumer service for $39.99 per month, granting access to ESPN’s linear networks as well as ESPN+, which covers an impressive 47,000 live events each year. This partnership marks a significant strategic move as both entities seek to capitalize on the declining traditional cable market and explore new revenue avenues in the streaming domain. Existing pay-TV subscribers can log in to Fox One at no extra cost, while cord-cutters will have full access to premium content that was previously only available through cable subscriptions.
Marketing and Technological Innovations
Fox One will offer additional features such as Fox Nation and B1G+ as add-ons, with the Fox Nation bundle priced at $24.99 monthly or $19.99 with an annual subscription. The marketing campaign, titled “We Live For LIVE,” is tailored to attract cord-cutters using creator platforms, social media, podcasts, and digital-first approaches, showcasing the company’s commitment to live programming. Furthermore, the service utilizes technological advancements from Tubi Media Group to improve user experience through enhanced content discovery tools and smooth integration of both live and on-demand programming.
A Bold Move into the Streaming Market
Fox Corporation positions the launch of Fox One as a natural extension of its legacy in live programming, from breaking news and record-setting sports events to popular competition shows and acclaimed animated series. The company has expressed its intention for Fox One to evolve rapidly in the coming weeks and months, aiming to exceed customer expectations for a premium, personalized viewing experience in an increasingly AI-driven entertainment landscape. As cable subscriptions continue to decline and competition in the streaming sector intensifies, Fox One represents the conglomerate’s most ambitious venture into direct-to-consumer revenue generation to date.
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