Although Black Friday is still on the horizon, numerous attractive offers are already surfacing, particularly on Apple products. As the holiday shopping season kicks off, shoppers can find great discounts on a wide range of Apple devices, including iPads, Macs, iPhones, Apple Watches, AirPods, and more. The annual shopping event spans from Friday, November 28, to Monday, December 1, which is commonly referred to as Cyber Monday. Retailers across the board participate in the festivities, and we will be closely monitoring all available deals. Apple itself also participates in the Black Friday frenzy, typically providing gift cards with specific purchases. With so many opportunities for savings over these four days, anyone in the market for Apple devices can expect to find substantial discounts.
However, you don’t have to hold off until Black Friday to snag a great deal on Apple products. Sales are currently ongoing, and we are diligently tracking them to present you with the best offers throughout the holiday season. While Amazon is often a go-to for significant discounts, we will also explore other retailers such as Best Buy, B&H, Walmart in the U.S., and KRCS, AO, Argos, John Lewis, Currys, Laptops Direct, and eBuyer in the U.K. Be sure to check the deals listed below and save this page for future reference!
Contents
- 1 Apple’s Black Friday 2025 Deals
- 2 Early Black Friday MacBook Air and MacBook Pro Discounts
- 3 Early Black Friday iMac and Mac Mini Offers
- 4 Early Black Friday AirPods Promotions
- 5 Early Black Friday Apple Watch Offers
- 6 Early Black Friday iPad Deals
- 7 Early Black Friday iPhone Promotions
- 8 Early Black Friday Apple Accessories Offers
- 9 Where to Shop for Apple Deals This Black Friday
- 10 The Best Apple Deals for Black Friday 2025
Apple’s Black Friday 2025 Deals
Every Black Friday, Apple hosts its own shopping event, though it typically does not provide direct discounts. Instead, Apple offers gift cards that can be redeemed on future purchases with the acquisition of select items. During the previous year’s Black Friday event in 2024, Apple provided the following gift card values:
– $25/£20 Apple Gift Card: AirPods 4, iPhone SE, Apple TV 4K, Apple Pencil Pro, and various Magic Keyboards.
– $50/£40 Apple Gift Card: iPhone 14, HomePod, AirPods Pro 2, and iPad 10th gen.
– $75/£60 Apple Gift Card: iPhone 15 and AirPods Max.
– $100/£80 Apple Gift Card: iPad Pro (M4).
– $150/£120 Apple Gift Card: 13-inch MacBook Air (M2).
– $175/£140 Apple Gift Card: 13-inch MacBook Air (M3).
– $200/£160 Apple Gift Card: 15-inch MacBook Air (M3).
For this year, we anticipate similar offers, with newer models taking the place of those listed above. Apple typically reveals the products eligible for its Black Friday offers a week prior to Thanksgiving.
Early Black Friday MacBook Air and MacBook Pro Discounts
In October, Apple unveiled the new M5 MacBook Pro, while still offering the M4 Pro and M4 Max models alongside the M4 MacBook Air. The M5 model mainly features a chip upgrade, so we will highlight any notable discounts on the M4 models as well. The M4 series are high-quality laptops, particularly if you can save $200 or more.
In the U.S. on Amazon, the 13-inch M4 MacBook Air (256GB) is priced at $890, reflecting a $109 discount from its MSRP of $999. Other discounts include:
– 13-inch M4 MacBook Air (512GB/24GB) at $1,150 ($249 off).
– 15-inch M4 MacBook Air (256GB/16GB) at $1,093 ($106 off).
– 15-inch M4 MacBook Air (512GB/16GB) at $1,199 ($200 off).
– 14-inch M5 MacBook Pro (512GB) at $1,538 ($61 off).
– 14-inch M5 MacBook Pro (1TB) at $1,658 ($141 off).
UK prices are as follows:
– 13-inch M4 MacBook Air at £879 (£120 off).
– 15-inch M4 MacBook Air at £1,079.97 (£119 off).
– 14-inch M5 MacBook Pro at £1,439.10 (£160 off).
Early Black Friday iMac and Mac Mini Offers
The iMac and Mac Mini received updates featuring the M4 chip in October 2024, with the Mac Mini undergoing a significant redesign that reduced its size. While we await potential M5 upgrades in 2026, it is advisable to take advantage of current deals if you are in the market for a Mac desktop.
In the U.S., available deals include:
– M4 Mac Mini (256GB) for $499 ($100 off).
– M4 Mac Mini (24GB RAM, 512GB) for $890 ($109 off).
– M4 iMac (8-core GPU, 256GB) for $1,182 ($117 off).
In the U.K.:
– M4 Mac Mini (256GB/16GB RAM) for £529 (£70 off).
– M4 iMac (10-Core GPU, 256GB/16GB RAM) for £1,349 (£150 off).
Early Black Friday AirPods Promotions
September 2025 saw the launch of the AirPods Pro 3, featuring a refreshed design, foam-infused eartips, and a heart-rate sensor at a U.S. price of $249. The AirPods 4 also debuted in late 2024, while the AirPods Max was updated to include a USB-C port and new color options. Black Friday often yields significant discounts on AirPods, and this year is expected to follow suit. Anticipate modest savings on the newer AirPods Pro 3, with discounts ranging from $30 to $50 off. Other models may see steeper reductions, such as the AirPods Pro 2 dropping to around $150, with AirPods 4 potentially going for under $85.
In the U.S., current offers include:
– AirPods 4 for $85 ($44 off).
– AirPods Pro 2 (currently out of stock) at MSRP of $199.
– AirPods Max for $499 ($50 off).
In the U.K.:
– AirPods 4 for £85 (£44 off).
– AirPods Max for £499 (£50 off).
Early Black Friday Apple Watch Offers
The Apple Watch Series 11, launched in September, brings improved battery life and 5G connectivity, alongside two new health features. The Ultra 3 also debuted, featuring a larger display and satellite connectivity, while the SE 3 model received various upgrades, including an always-on display. Clearance deals on older models, particularly the Series 10, are anticipated.
In the U.S., discounts include:
– Apple Watch Series 11 (42mm) for $390 ($9 off).
– Apple Watch SE 3 (40mm) for $199 ($50 off).
In the U.K.:
– Apple Watch Series 10 prices have been reduced, with the 42mm GPS model now at £279 (£120 off).
Early Black Friday iPad Deals
Apple updated the iPad Air and iPad Pro with M3 and M5 chips, respectively. Expect substantial discounts on most models, with the A16 iPad potentially dropping down to around $275 or less.
In the U.S.:
– iPad (A16, 128GB) for $325 ($25 off).
– 11-inch M3 iPad Air (128GB) for $549 ($50 off).
In the U.K.:
– iPad (A16, 128GB) for £299 (£30 off).
– 11-inch iPad Air (M3, 128GB) for £560 (£39 off).
Early Black Friday iPhone Promotions
With the release of the iPhone 17 series in September, consumers can expect discounts on the iPhone 16 and 16 Plus, already reflecting a $100/£100 reduction. Additionally, the iPhone 16e is likely to see a similar price drop. While U.S. deals often require trade-ins or new lines through carriers, U.K. buyers can find unlocked phones at competitive prices.
In the U.K.:
– iPhone 16e (128GB) for £509 (£90 off).
– iPhone 16 Pro Max (256GB) for £1,099 (£100 off).
Early Black Friday Apple Accessories Offers
Numerous Apple accessories are available to complement your new devices. Whether you’re seeking a mouse, keyboard, Apple Pencil, charging cables, or AirTags, discounts can be found this Black Friday. Ensure compatibility when purchasing accessories like the Apple Pencil, as the newer models are designed for specific iPads.
In the U.S.:
– AirTag (4-pack) for $65 ($34 off).
– Apple USB-C Charge Cable (2m) for $25 ($4 off).
In the U.K.:
– Magic Keyboard with Touch ID for £129 (£20 off).
– AirTag (4-pack) for £92 (£27 off).
Where to Shop for Apple Deals This Black Friday
Stay tuned to Macworld throughout November for the latest updates on the best deals as they become available. If you’re looking for specific colors or configurations, check out various retailers. In the U.S., the top stores for Black Friday deals include prominent online and physical retailers, while U.K. shoppers can find discounts at a variety of local stores.
The Best Apple Deals for Black Friday 2025
For comprehensive insights into the best Apple deals, be sure to browse our curated roundups as the shopping event approaches.

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